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Digital Sales Account Executive

Tribune Company

Fort Lauderdale, FL
Job Code:
  • Sales / Business Development
Tribune Company
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Job Details

Careers Center | Digital Sales Account Executive
  • Digital Sales Account Executive

    Location US-FL-Fort Lauderdale
    Posted Date 8 months ago(2/2/2018 6:30 PM)
    Job ID
  • Overview

    Acts as Media Account Manager for WSFL-TV/AntennaTV & THISTV with responsibility to sell advertising time/space on our Stations/our Digital platforms, to meet financial goals and maintain client and agency relationships.


    • Negotiate with clients to obtain the largest share of the client’s advertising dollars at the highest unit rate
    • The ability to develop, maintain, service and entertain direct relationships with agencies and clients to promote station’s image and perception
    • The ability to identify needs of advertisers and prepare custom sales presentations
    • Develop and create new programs to maximize revenue from existing clients
    • Constantly developing new business revenue streams to include digital/on line as well as using our Dot2 channels (Antenna and ThisTV)
    • Maintaining a customer friendly attitude and dedication to customer needs
    • Process orders and manage preemptions
    • Pre-sell and post-sell accounts with pertinent research information
    • Prepare availabilities and presentations utilizing research information to include Polk, Media Manager, Dare and Eport (for order input and maintenance)
    • Prepare and participate in competitive research reports
    • Assist Finance in collecting revenue from past due accounts
    • Treat all co-workers with proper manners and respect
    • Responsible for delivery agreed upon goals as outlined quarterly for Spots/Dot2, New Business and digital.
    • All other duties as assigned by Local Sales Manager and Station Manager


    • Position will have a direct impact on Station revenue and its ability to meet business goals and plans
    • Daily contact with traffic concerning schedule changes; with programming concerning schedule changes and with Finance concerning past due accounts
    • Weekly contact with advertisers and clients concerning sales and requests
    • Assist in supervising sales assistants


    • Bachelor’s degree in advertising or marketing or equivalent related experience
    • Must be familiar with selling TV time, programming and rating books
    • Requires strong negotiating and selling skills, knowledge of Microsoft Office, NSI and Comscore
    • Requires a driver’s license and car
    • Must be able to travel and entertain clients
    • Must have proven sales performance, self-motivated and possess a positive attitude. Typically requires 2-5 years’ experience in broadcast advertising sales. 

    WSFL is an Equal Opportunity Employer 

    Company Info

    Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment, and sports programming. Tribune Media is comprised of Tribune Broadcasting's 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, whose reach is approaching 80 million households, Tribune Studios, and a variety of digital applications and websites commanding 60 million monthly unique visitors online. Tribune Media also includes Chicago's WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 31% equity interest in TV Food Network and a 32% equity interest in CareerBuilder. For more information please visit


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